QUESTION: What is "variable-data printing and publishing"?
ANSWER: "Variable-data printing" is a form of on-demand printing in which all the documents in a print run are similar but not identical. For example, if you are printing personalized letters to be mailed to your customers, each document probably has the same basic layout, but there is a different customer name and address on each letter.
When you use your word-processing software to do a mail merge, you are doing a simple form of variable-data printing.
These days, variable-data printing can go far beyond printing different names and addresses on a document. There are systems that let you insert different graphics into a document, change the layout and/or the number of pages, print a unique bar code on each document, use color extensively. . .and more.
The concept of creating variable-data documents has been extended to non-paper documents such as PDF documents and HTML documents. The term "variable-data printing and publishing" (or just "variable-data publishing") encompasses both paper documents and on-line documents.
Variable-data printing and publishing is known by several other names. Some of them are:
- personalized publishing, or "personalization"
- customized publishing
- database publishing
- one-to-one (1:1) publishing.
More informationat the following website
A google search on "Variable Data Printing" gives lots of results.